Tuesday, February 2, 2010

Mafia Warz

I had a strange feeling I'll be doing critique on mafia wars while Jiwei's video was running, I guess thats +1 for prediction markets working.

On to the app, from someone that aims to design games, this thing is crap.

No, seriously, it really really sucks.

It's mechanics are almost non-existent, there is little-to-no strategizing involved, everything is just point and click.

The game dynamics are worse, its just do this, invite friends, do that, level up. There's little variation from level 1 to level (Arbitrary Large Number) except the number of friends that one needs. I remember when I wrote my application for 3216, I said most apps on facebook have minimum user interaction, both between the game and between players, meaning all you need to do is repeat very similar tasks day-in day-out in order to progress. Mafia wars is the very representation of that.

But why is it still attracting 24 million users monthly?

First, most people use facebook when they're bored or tired of work, they need something to take their minds off whatever they were doing, mafia wars lets them do that. Its simple(really simple), its instant gratification and it doesn't require a huge amount of time commitment(per use). Players can log on, do a few things, level up and go back to whatever they were doing. And most importantly, it never ends.

Secondly, the idea of being a mafia lord is very enticing to most people. For adults, these fantasies were planted by movies like Godfather and 上海滩(coast of shanghai, mob movie by Chao Yun Fat) since young. For youngsters, its games like GTA and serials like The Sopranos. Mafia wars provides it users an illusion of being a mafia lord, it gives them an avenue to imagine. By having no graphics, no effects etc. users have to rely on their imagination to 'fill in' what they did. This is the same as other 'imagine games' like farming and opening a cafe, prying on the busy daily lives of people nowadays and giving them an escape.

Thirdly, peer pressure, when 10-15 friends throw mafia wars invite on you, its hard NOT to join, and once you join, you are again given the illusion of socializing, of playing the game together with your friends. When in actual fact there is minimal socializing going on. This pyramid scheme style of recruiting new players is downright dirty, since it 'forces' players to recruit new players in order to advance, and the sad thing is that players just do so in order to play the game.

On a side note to the lead generation fiasco. While Zynga is very very dirty and full of fertilizers, you have ONLY yourself to blame if you get scammed.

To quote my guild leader "No amount of internet security will solve the gaping security breach sitting in front of the monitor"

And guess what, that is one thing that ISNT taught in school. We're taught to never take candy from a stranger, but we're not taught to NOT click on the link that says "CONGRATS!! YOU ARE OUR 999999th VISITOR".

Lastly, there still doest seem to be a defining authority on internet scamming, if I rob some Scottish in Scotland, chances are good I'll be sentenced by Scotland local court. But if I scam a Scot? Too bad, you stupid Scottish!(I sincerely hope no one here has an affiliation with any Scots). Now we have to trust the facebook authorities to take care of what are scams and what are not, but who is facebook to decide when they have their own apps, their own adds, who do we complain to when we get scammed by facebook??

p.s. To answer prof Ben's statement of "Flixster not exactly a facebook app". I think, its rather much more than a normal facebook app. Compare it to marketplace, one lists items people want to sell, the other lists movies. Not too different right?
Also, lets just consider that flixster.com did not exist before facebook, the current flixster app would've been great right, you can connect with friends, organize outings, write reviews, create quizzes etc. Which is what most other non-game apps do as well.

13 comments:

ray said...

I agree with you about their dirty means to attract users. They are actually forcing users to do spam their friends to play the game. People needs relax after work or study, but there are better ways. Why should we waste our time on the boring game, it's more like being gamed than gaming.

Jialong's cs3216 Blog said...

Truthfully speaking, I would say it is a successful game -- although there is much hatred, envy, anxiety ... in the game.

Once in a while I was addicted in a similar game (not Mob Wars :p), on Xiaonei platform. It is EXACTLY the same -- but the app was shut down by govt before it adds more fun to it (thanks to that, I got out of it)

It's just that people who do not have life in real world will get addicted in there, where they are "lords".

So just keep focus on real life and we wont have time for even clicking "Do Job", "Buy", "Attack".... :p

Kah Hong said...

Actually, I think the onus is on Facebook to protect the users from scams. It is their platform, and by allowing such applications to continue to function in this way, they are giving the impression of their approval of such behaviour.

After all, the users are what gives Facebook as a social network its value, and one might naturally expect an implicit relationship of trust between the two.

I briefly followed the Scamville articles on Techcrunch, and IIRC one of the possible reasons why Facebook did little to help the users was because Zynga was investing all this money back in the form of advertising.

I agree that the user does have to bear some responsibility, but if an application is deliberately deceptive or misleading then it seems a bit harsh to blame the user.

Facebook is a privately owned company and are free to govern their platform in whatever way they please, although their stand of not doing anything in light of this does suggest what they might do regarding our privacy.

doomdg said...

@kah hong: You're right, I was being too cynical. But facebook should impose a tighter clamp on such scam/spam apps.

@ray: it builds recruiting new users into its game mechanic, very dirty, but yet people still play into their hands.. What players do for their perceived rewards are beyond me.

joshuatj said...

i agree with jialong, it's a very successful game, considering there are people who spend like don't know how much time to level up till 1000+ level in Mafia Wars. @@

xlosty said...

"most people use facebook when they're bored or tired of work, they need something to take their minds off whatever they were doing, mafia wars lets them do that."

No! I would rather clicking my friends' updates than playing Mafia Warz. The dark color background and messy words make me feel depressed than relaxing. First time I played Mafia Warz I was wondering..errr how come there's no entrance to the real game and I can only click and click lol

but I do agree on the second point. the idea of being Mafia Lords. this kind of level up games are always attractive to users, (especially guys lol) as they want to become more powerful. You set the infinitely high level for them and they just keep playing playing to get higher level...for what? have more props? can rule other ppl? And they will easily get addicted to it as there's never an end.

regarding the spamming problem. If you refer to FB developer roadmap (http://wiki.developers.facebook.com/index.php/Developer_Roadmap) they are actually trying to put most of the spams i.e. notifications, request, invites etc. into inbox. though there will still be lots of spams, putting them together into inbox will help you one time delete all :D
hmmm...that's a problem for us then. how are we gonna spam our apps to friends :p

WiRuS said...

But Facebook, along with Zynga, are all companies in the end. And what do companies want to do? Earn money. So unless there's a major drop in the amount of Facebook users or they got involved in legislative cases, I don't think they will do anything about the scam.

- Hong Jun

doomdg said...

@xialin

I'm pretty sure you're not the target audience. In most cases girls are not attracted to gang based games :p.

Actually I think very few people will ever reach 3-400 level. they get bored after a while because the variance level is too low. At level 100 and level 5000 there's little difference in gameplay.

But the damage is already done, since they've pulled in so many new players during the initial stages of the game.

@Hong Jun

Ads are fine, its how they make money, so I believe its valid for them to have spams and stuff.

the problem now is the line between spam and scam. if a company pays really well to advertise, there's no reason to turn them down, but if the links you provide is some sort of phishing trap. Then something needs to be done.

To just spam advertisements are fine, to knowingly distribute content that may result in damages to user is another. And now it's facebook management calling the shots and drawing the line. Not some neutral organization with no conflict on interest.

WiRuS said...

hmm.. make sense..

- Hong Jun

Sebastian said...

"seriously, it really really sucks." - Orry

Hmm. Honestly, I think it is a pretty decent Facebook game, compared to the rest. I actually "wasted" 1 hour of my life playing it when I tried it for the 1st time. So, I feel that this game definitely has the "HOOK" factor. Do you mind giving an example of a good FB app (in your opinion)?

Carol said...

I agree with you about their dirty means to attract users. They are actually forcing users to do spam their friends to play the game but it works right? word of mouth is very important. The thing about mafia wars is that people usually get friends to join when they start playing cause it fun before their jobs require them to know. I myself play mafia wars but i never knew i needed a number of mafia to play certain games. Most of the time, when friends are dragged in to play, they already have an existing friend base so it wasn't much about that. I guess the most important point is that people get people in because they think the game is fun and others should play it as well instead of being forced to do so.

doomdg said...

@Sebastian

There's a chinese rip-off of pet society called 开心宝贝, they have a unique mini-game called 你画我猜. This is a great game IMO, I cans how you tmr :)

@Carol

But how long can you keep all the players that you dragged in this way?

Xu Yecheng said...

Thirdly, peer pressure, when 10-15 friends throw mafia wars invite on you, its hard NOT to join, and once you join, you are again given the illusion of socializing, of playing the game together with your friends. When in actual fact there is minimal socializing going on. This pyramid scheme style of recruiting new players is downright dirty, since it 'forces' players to recruit new players in order to advance, and the sad thing is that players just do so in order to play the game.


True, this kind of mechanism really "FORCES" people to invite more friends to join. It also creates a illusion that the game is more popular than it really is. So since it was released, it had an advantage in terms of user numbers and this number attracted more people to join. After some time, the user number will be growing exponentially till a saturation point. Kind of dirty idea, but it makes full use of facebook features and succeeds.